St. John's University Athletics
St. John’s and cllct Expand Partnership with Launch of Championship Collection
3/11/2025 2:00:00 PM | Men's Basketball
Red Storm Athletic Department and cllct offer fans authentic keepsakes from the historic 2024-25 men’s basketball season
QUEENS, N.Y. – Following the Red Storm men's basketball team's first outright BIG EAST Regular Season Championship in 40 years, St. John's University Athletics and cllct, the leading marketplace for sports and culture collectibles, are proud to announce the St. John's Championship Collection — a groundbreaking line of authentic memorabilia derived directly from the court at Madison Square Garden and the team's historic season.
The collection, which launches today, includes game-used items such as pieces of the iconic MSG court, on-court logos, authentic confetti from the championship celebration, Gatorade player-used bench towels, and other exclusive artifacts. Additionally, fans will have the opportunity to purchase collectible relic cards embedded with these physical elements — offering a tangible and permanent piece of St. John's championship journey.
"As we continue this incredible run, we're proud to give our fans the chance to own a part of it," said Edward Kull, Vice President and Director of Athletics at St. John's University. "Partnering with cllct allows us to turn these moments into lifelong memories for our fans, and we couldn't think of a better way to celebrate this season."
Rick Pitino, Head Coach of St. John's Men's Basketball, echoed the sentiment, emphasizing the personal meaning behind the collectibles. "This season has been unforgettable — not just for us as a team, but for everyone who has supported us. To be able to offer our fans something from the court, something that touched this historic moment, is special," said Pitino. "St. John's is about passion, and these collectibles are a way for our fans to hold on to a piece of that forever."
The collaboration between cllct and St. John's marks a pioneering move in collegiate athletics, empowering universities to reclaim their most iconic moments and directly offer them to their fans. Through this approach, St. John's is not only preserving the memory of its remarkable season but also driving new levels of fan engagement and revenue generation through owned collectibles.
"What St. John's is doing here is exactly what every brand with a passionate fan base should be thinking about — turning their intellectual property and most iconic moments into tangible, ownable pieces of history," said Darren Rovell, Founder of cllct. "When you give fans the chance to hold onto a piece of something that matters so deeply to them, you're not just preserving a memory — you're fueling a new level of connection and momentum around the brand. St. John's understands that, and it's why this partnership continues to break new ground in college athletics."
The St. John's Championship Collection is available now, with limited quantities of game-used items and collectible cards expected to sell out quickly. Fans can visit http://www.stjohnsauthentics.com/ to shop the collection and own their piece of history.
About cllct
cllct is the premier platform for collectibles culture and demand creation, uniquely positioned at the intersection of media, community engagement, and brand collaboration. As the leading creator of bespoke high-end sports and culture collectibles, cllct helps brands, intellectual property holders, and agencies unlock new revenue streams by leveraging the power of collectibles. Headquartered in New York City, cllct delivers compelling content, innovative experiences, and tailored solutions that drive demand and inspire fandom. Learn more at cllct.com and on social media.
The collection, which launches today, includes game-used items such as pieces of the iconic MSG court, on-court logos, authentic confetti from the championship celebration, Gatorade player-used bench towels, and other exclusive artifacts. Additionally, fans will have the opportunity to purchase collectible relic cards embedded with these physical elements — offering a tangible and permanent piece of St. John's championship journey.
"As we continue this incredible run, we're proud to give our fans the chance to own a part of it," said Edward Kull, Vice President and Director of Athletics at St. John's University. "Partnering with cllct allows us to turn these moments into lifelong memories for our fans, and we couldn't think of a better way to celebrate this season."
Rick Pitino, Head Coach of St. John's Men's Basketball, echoed the sentiment, emphasizing the personal meaning behind the collectibles. "This season has been unforgettable — not just for us as a team, but for everyone who has supported us. To be able to offer our fans something from the court, something that touched this historic moment, is special," said Pitino. "St. John's is about passion, and these collectibles are a way for our fans to hold on to a piece of that forever."
The collaboration between cllct and St. John's marks a pioneering move in collegiate athletics, empowering universities to reclaim their most iconic moments and directly offer them to their fans. Through this approach, St. John's is not only preserving the memory of its remarkable season but also driving new levels of fan engagement and revenue generation through owned collectibles.
"What St. John's is doing here is exactly what every brand with a passionate fan base should be thinking about — turning their intellectual property and most iconic moments into tangible, ownable pieces of history," said Darren Rovell, Founder of cllct. "When you give fans the chance to hold onto a piece of something that matters so deeply to them, you're not just preserving a memory — you're fueling a new level of connection and momentum around the brand. St. John's understands that, and it's why this partnership continues to break new ground in college athletics."
The St. John's Championship Collection is available now, with limited quantities of game-used items and collectible cards expected to sell out quickly. Fans can visit http://www.stjohnsauthentics.com/ to shop the collection and own their piece of history.
About cllct
cllct is the premier platform for collectibles culture and demand creation, uniquely positioned at the intersection of media, community engagement, and brand collaboration. As the leading creator of bespoke high-end sports and culture collectibles, cllct helps brands, intellectual property holders, and agencies unlock new revenue streams by leveraging the power of collectibles. Headquartered in New York City, cllct delivers compelling content, innovative experiences, and tailored solutions that drive demand and inspire fandom. Learn more at cllct.com and on social media.
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