St. John's University Athletics
St. John’s Athletics Forms New Partnership with Boardroom
3/29/2022 9:30:00 AM | General
Red Storm student-athletes to benefit from unique Name, Image, and Likeness oriented partnership with sports business media network founded by Kevin Durant and Rich Kleiman
QUEENS, N.Y. – The St. John's Department of Athletics announced the first-ever collegiate partnership with Boardroom that will further enhance the Name, Image, and Likeness (NIL) resources available to Red Storm student-athletes. Boardroom, a sports business media network founded by Kevin Durant and Rich Kleiman, has become a premier source of sports, entertainment, and culture news and insights, including reporting on deals and development in the NIL space.
As the newest partner of St. John's UNLIMITED program - an all-encompassing educational, networking and leadership platform - Boardroom will serve as an exclusive editorial partner around select NIL announcements, help amplify storytelling and content development, and provide unique access and experiences with Boardroom executives. The program will officially launch on Wednesday, March 30 as part of St. John's Student-Athlete Career Night at Carnesecca Arena.
"There is no question that our partnership with Boardroom will help take St. John's UNLIMITED to new heights," said St. John's Director of Athletics Mike Cragg. "It will provide such unique opportunities for our student-athletes to maximize their NIL potential and leverage key networking and professional resources by connecting with the talented team at Boardroom right here in New York City."
As part of the partnership, Boardroom will maintain an on-site presence at St. John's, notably through speaking engagements and participating in professional events with a focus on the latest trends in NIL and sports business.
"I've been a St. John's fan my whole life, and it's really important to what we're building at Boardroom that we're able to connect directly with the next generation of student-athletes and young entrepreneurial minds," said Kleiman, co-founder and CEO of Boardroom/Thirty Five Ventures. "This is just the beginning of Boardroom's true connectivity with athletes at the university level."
St. John's UNLIMITED
St. John's UNLIMITED was among the first of its kind in college athletics when it launched in November 2020. The multi-faceted program focuses on offering student-athletes the opportunity to amplify their brands by developing valuable skills and knowledge in key areas, such as financial literacy, brand management and entrepreneurship. The academic cornerstone of St. John's UNLIMITED is a joint partnership with The Peter J. Tobin College of Business and The Lesley H. and William L. Collins College of Professional Studies. A minor in sports leadership and branding is available to both Red Storm student-athletes and the University's greater undergraduate population. In addition to the coursework, the St. John's UNLIMITED program also features an all-encompassing NIL-centric partnership with INFLCR intended to empower Red Storm student-athletes with innovative technologies and brand building resources.
Drawing its potential from The City That Never Sleeps, the innovative spirit of St. John's UNLIMITED undoubtedly prepares Red Storm student-athletes for their professional careers and serves as a foundation for long term success. Leveraging all the exposure opportunities afforded to St. John's student-athletes in a city with a population of nearly nine million and an unparalleled media market coupled with access to world renowned businesses and brands makes St. John's UNLIMITED one of the most unique programs in all of college sports.
BOARDROOM
Boardroom is a media network founded by Kevin Durant and Rich Kleiman that looks inside the business of sports as we've never seen. The old days of gate-keeping and closed-door meetings are gone: now, athletes, tech moguls and executives alike are moving the sports world - and culture itself - forward. Boardroom is at the forefront of this change, bringing both fans and entrepreneurs unique perspectives on the sports business news, hot topics and key industry players they want to know about.
Boardroom is a Thirty Five Ventures company.
As the newest partner of St. John's UNLIMITED program - an all-encompassing educational, networking and leadership platform - Boardroom will serve as an exclusive editorial partner around select NIL announcements, help amplify storytelling and content development, and provide unique access and experiences with Boardroom executives. The program will officially launch on Wednesday, March 30 as part of St. John's Student-Athlete Career Night at Carnesecca Arena.
"There is no question that our partnership with Boardroom will help take St. John's UNLIMITED to new heights," said St. John's Director of Athletics Mike Cragg. "It will provide such unique opportunities for our student-athletes to maximize their NIL potential and leverage key networking and professional resources by connecting with the talented team at Boardroom right here in New York City."
As part of the partnership, Boardroom will maintain an on-site presence at St. John's, notably through speaking engagements and participating in professional events with a focus on the latest trends in NIL and sports business.
"I've been a St. John's fan my whole life, and it's really important to what we're building at Boardroom that we're able to connect directly with the next generation of student-athletes and young entrepreneurial minds," said Kleiman, co-founder and CEO of Boardroom/Thirty Five Ventures. "This is just the beginning of Boardroom's true connectivity with athletes at the university level."
St. John's UNLIMITED
St. John's UNLIMITED was among the first of its kind in college athletics when it launched in November 2020. The multi-faceted program focuses on offering student-athletes the opportunity to amplify their brands by developing valuable skills and knowledge in key areas, such as financial literacy, brand management and entrepreneurship. The academic cornerstone of St. John's UNLIMITED is a joint partnership with The Peter J. Tobin College of Business and The Lesley H. and William L. Collins College of Professional Studies. A minor in sports leadership and branding is available to both Red Storm student-athletes and the University's greater undergraduate population. In addition to the coursework, the St. John's UNLIMITED program also features an all-encompassing NIL-centric partnership with INFLCR intended to empower Red Storm student-athletes with innovative technologies and brand building resources.
Drawing its potential from The City That Never Sleeps, the innovative spirit of St. John's UNLIMITED undoubtedly prepares Red Storm student-athletes for their professional careers and serves as a foundation for long term success. Leveraging all the exposure opportunities afforded to St. John's student-athletes in a city with a population of nearly nine million and an unparalleled media market coupled with access to world renowned businesses and brands makes St. John's UNLIMITED one of the most unique programs in all of college sports.
BOARDROOM
Boardroom is a media network founded by Kevin Durant and Rich Kleiman that looks inside the business of sports as we've never seen. The old days of gate-keeping and closed-door meetings are gone: now, athletes, tech moguls and executives alike are moving the sports world - and culture itself - forward. Boardroom is at the forefront of this change, bringing both fans and entrepreneurs unique perspectives on the sports business news, hot topics and key industry players they want to know about.
Boardroom is a Thirty Five Ventures company.
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