St. John's University Athletics
ST. JOHN'S UNIVERSITY HIRES SPORTS MARKETING TANDEM
2/22/2005 12:00:00 AM | General
Feb. 22, 2005
February 17, 2005, Queens, N.Y. - St. John's University announced today that Sandy Rosenberg and Tim Roth were hired on to handle all corporate marketing efforts in-house, replacing the outsource firm that formerly provided these services.
Prior to their hiring at St. John's both worked for Professional Sports Publications (PSP) in New York City. Rosenberg served as Northeast Region Sales Manager and Roth, Senior Director of Property Development.
"Sandy and Tim bring a great deal of experience and knowledge about the New York market," said Brenda Majeski, Vice President for Marketing and Communications/Senior Associate Athletic Director for External Affairs. "They are both true professionals who know the collegiate landscape and that is a huge advantage as we move forward with a total campus marketing philosophy."
Both have worked the past eight years in the college and pro sports marketplace. Prior to PSP, Rosenberg's focus was national/regional sponsorship sales for Strategic Sports Group, NY, while Roth served in a similar capacity with the New York Mets.
"I'm thrilled to be back with my alma mater representing the University and its marketing sponsorships. I couldn't be happier in this new role," Rosenberg said.
Added Roth, "I'm eager to be working for a University that maintains a commitment to service, respect and excellence. This promise will be very appealing to the local, regional and national corporate marketing community."
A double alumnus of St. John's, Rosenberg (Master of Business Administration, Marketing and Bachelor of Science, Business Management, Cum Laude) returns with Roth, (a graduate of Georgia Southern University Bachelor of Business Administration, Marketing and Advertising) to support the University's sponsorship efforts after extensive work with the St. John's property as senior account executives in the late 90's.
Both hail from New York, where Rosenberg, 33, and his wife Yael reside in Manhattan, NY. Roth, 32, wife Annmarie and daughter Ashley reside in Lynbrook, NY.