St. John's University Athletics
St. John's Unveils New Athletics Logo
8/23/2006 12:00:00 AM | General
Dear St. John???s Fans,
As our Red Storm athletic teams begin to take the fields and the courts this fall, you will notice a new look to the St. John???s Athletic logo emblazoned on our uniforms. If you look at sweatshirts and baseball caps in the University Bookstore, you will also notice a change. There is a new excitement surrounding St. John???s sports this fall as the University unveils its new athletics logo, meshing the acronym ???STJ??? as part of the design.
As students begin to arrive on campus next week and as fans begin to pack the stands, you???ll begin to see the new logo everywhere ??? on merchandise, athletic uniforms, game programs, our athletics website, www.redstormsports.com, and in the media.
Since 2001 St. John???s has undergone a rebranding effort, which established a unique identity for the University and brought a consistent look to all multimedia communications and electronic materials. Our new athletics logo is an outgrowth of that original project, resulting in a greater awareness of St. John???s.
While conducting the historical review on the athletics logos, the University recognized it had a long and storied history with STJ. Several teams already use the STJ logo, most notably baseball, but now all teams will use an identical logo that brings with it a new look. Vice President of Marketing and Communications Brenda Majeski notes, ???STJ plays off the heritage of the baseball team and we can own it across all media. We can protect it. The new logo respects the past while representing the future.???
Majeski noted that implementation of a new brand and the new logo complements the resurgence in excitement for Red Storm Athletics, led by a crop of dynamic and successful coaches like Norm Roberts (Men???s Basketball), Kim Barnes Arico (Women???s Basketball), Dave Masur (Men???s Soccer) and Ed Blankmeyer (Baseball).
Chris Monasch, Director of Athletics, noted that creating uniformity across the University???s athletic teams is the goal. He added that as the new logo is unveiled, it fulfills a variety of additional needs such as uniforms and merchandising. ???The reputation of the University and its athletics program will only be enhanced by this branding effort, and continues to build on the initiative to generate awareness,??? Monasch said.
The new logo has been designed by Nike, which chose St. John???s as one of a handful of schools nationally with whom to work. The University solicited feedback from various constituencies of St. John???s including alumni, students, coaches and student-athletes. The final design, which won out over 30 others, comes into full swing now, as our fall sports begin competition.
For more information and to answer any questions you might have, feel free to click on the link here.
We are??? St. John???s!